
Hi, I'm Yoram
I founded "Upstream" with the aim of helping those who want to be exceptional, those who dare to swim against the current, and those facing career and role challenges.
After more than twenty years in the high-tech industry, in management roles and leading product and technology positions, in market-leading companies and startups, I took the next step in my career - today I am a Ph.D. student in psychology, a certified coach, working with high-tech professionals, entrepreneurs, managers, employees, and executives.
I draw on my extensive industry experience, evidence-based psychological tools, and coaching expertise to help entrepreneurs, senior executives, and professionals navigate immediate challenges - stress, anxiety, burnout, professional isolation, or a sense of stagnation - and grow through them. Together, we refine personal and professional goals, align them with the realities of the role, and strengthen a sense of control, belonging, and meaning. Through tailored guidance, I help transform frustration into resilience, fog into clarity, and draining routines into a path of fulfillment and purpose.
I would be happy to get to know you and be part of your exciting journey. Don't hesitate to contact me, I promise to help as much as I can.
What do I offer?
Blog Posts
I enjoy writing and sharing my thoughts, which combine personal insights with research-backed evidence. For me, writing is a journey of discovery, allowing me to explore topics that interest me, engage in reflection, and give to others. I invite you to join me on this journey, engage, read, respond, and ask any questions!
Personal Coaching
Looking to advance your growth and impact?
I coach and guide high-tech professionals, entrepreneurs, executives, managers, and employees through processes of change and navigating role and career challenges. Together, we'll learn tools and apply them to achieve the right change for you.

