We live in a culture that idolizes knowledge, yet we often find ourselves choosing "willful ignorance" - avoiding questions to escape awkwardness, fear, or guilt,,. Why do we hesitate to ask whether a partner is truly committed, if a promotion is coming, or simply what an acquaintance’s name is?

Join me for an interactive journey into the behavioral science of asking questions. Drawing on research from Ben-Gurion University and global case studies, this talk explores the hidden costs of silence and the surprising dynamics of trust. You will discover the paradox of ignorance, the fear of the social cost of asking, and practical tools to help you overcome the barrier of sensitive questions.

The talk is primarily geared toward high-tech professionals, executives, and entrepreneurs. However, the content’s focus on behavioral science, trust dynamics, and overcoming the fear of "willful ignorance" makes it highly relevant for a broader audience, including negotiators and anyone seeking to improve their decision-making in both business contexts and personal relationships.

In my talk "Three Tales of Product Managers" I investigate the critical friction points between leadership and product teams during high-stakes company transitions. Through the lens of three distinct product manager archetypes, this session illustrates common pitfalls where CEOs struggle to delegate and PMs feel undervalued or paralyzed by anxiety. By applying psychological frameworks—including Maslow’s hierarchy, Higgins' Self-Discrepancy Theory, and Dweck's Growth Mindset—the talk provides deep insight into the emotional dynamics of "pivots," addressing the isolation and loss of security that often derail teams. Designed for CEOs, VPs of Product, and Product Managers, this session offers actionable strategies for rebuilding trust, fostering a growth mindset, and aligning on a shared vision to ensure the company’s successful transformation.

In a professional landscape that often encourages following the path of least resistance, what does it take to find the "right place" for you?

Join me - an executive coach, former high-tech executive, and social psychology researcher - for a talk on the courage to challenge the status quo. Drawing on my own diverse journey from software engineering at Intel and Microsoft to pursuing a PhD in Psychology, I share why I wasn’t afraid to "swim upstream" like a salmon to find professional fulfillment.

In this session, we will explore:

• Breaking Boundaries: How to embrace the passion for thinking outside the box, taking risks, and nurturing autonomy rather than settling for the standard path.

• Connecting the Dots: How to look backward at your choices to understand how your core values — such as integrity, creativity, and leadership — guide you through change.

• The Human Factor: Bridging the gap between the technological world and human behavior to find meaning and address the challenges of the modern workplace.

Whether you are a founder facing a pivot, a manager navigating a transition, or a professional seeking your true purpose, this talk will provide the inspiration and tools to help you stop drifting and start swimming toward your desired change.​