This is the opportunity I've been waiting for. Three years ago. I'm sitting in a decision-making course, first year of my psychology master's degree. The professor introduces a phenomenon called "willful ignorance" — the psychological state where people choose to remain uninformed, even when information is available, even when the cost of not knowing can be high. The research shows that people avoid information mainly because of what they might find out. The answer itself fri

The salmon swims hundreds of kilometers upstream - without eating, while its body is already paying the price - and throughout the entire journey it knows exactly where it's going.   But what fascinates scientists is not its endurance. It's the navigation. The salmon doesn't fight the current. It swims upstream. It reads the current. It uses scents imprinted during its early life, magnetic fields, water temperature - to stay on course. The current itself becomes a compass, te

What do Christopher Columbus, Alexander Fleming, and Dr. Katalin Karikó have in common? And perhaps — you, too? None of them found what...

There is a fine line between the moment we are willing to admit that we don’t know something and ask for more information, and the moment...

Most of the time, most of us are convinced that we know much more than we actually do, even when it comes to our own basic perception of...

Chapter One: Two Cents of Inspiration I transitioned from the high-tech world to psychology, and this month I received official...