We live in a culture that glorifies knowledge. And yet, some of the most important questions never get asked.

Not because people don't care. Not because the information isn't available. But because the act of asking itself carries a cost — to our self-image, to our relationships, to how others see us.

This is the phenomenon at the heart of this talk: the social and psychological cost of asking questions, and the surprising reasons we choose silence even when the price of silence is high.

Drawing on original research conducted with Prof. Yoella Bereby-Meyer at Ben-Gurion University, published in Current Opinion in Psychology (2025), and on decades of experience leading teams in high-tech environments, this talk brings behavioral science directly into the room.

We explore when and why people avoid asking - in salary negotiations, in medical appointments, in boardrooms, in contracts signed without reading the fine print. We examine the psychology of trust, the miscalibrated discomfort we feel before asking a sensitive question, and the gap between how much we think asking will cost us and how much it actually does.

The talk is interactive. The audience doesn't just listen - they participate, recognize themselves, and leave with something concrete: a better understanding of why they go silent, and the courage to ask more, even in the areas that always felt too challenging to touch.

This talk is designed for organizations, conferences, and HR and L&D teams who want to inspire their people to ask the questions that have gone unasked for too long - and for leadership teams who understand that silence in the boardroom costs more than any question ever could. It is particularly relevant for executives, founders, senior managers, and anyone who navigates high-stakes conversations where trust, decision-making, and honest communication are on the line.

Approximately 60 minutes, including interactive exercises. Available in Hebrew and English. Interested in bringing this talk to your organization or event? Reach out directly through the contact page.

In my talk "Three Tales of Product Managers" I investigate the critical friction points between leadership and product teams during high-stakes company transitions. Through the lens of three distinct product manager archetypes, this session illustrates common pitfalls where CEOs struggle to delegate and PMs feel undervalued or paralyzed by anxiety. By applying psychological frameworks—including Maslow’s hierarchy, Higgins' Self-Discrepancy Theory, and Dweck's Growth Mindset—the talk provides deep insight into the emotional dynamics of "pivots," addressing the isolation and loss of security that often derail teams. Designed for CEOs, VPs of Product, and Product Managers, this session offers actionable strategies for rebuilding trust, fostering a growth mindset, and aligning on a shared vision to ensure the company’s successful transformation.

In a professional landscape that often encourages following the path of least resistance, what does it take to find the "right place" for you?

Join me - an executive coach, former high-tech executive, and social psychology researcher - for a talk on the courage to challenge the status quo. Drawing on my own diverse journey from software engineering at Intel and Microsoft to pursuing a PhD in Psychology, I share why I wasn’t afraid to "swim upstream" like a salmon to find professional fulfillment.

In this session, we will explore:

• Breaking Boundaries: How to embrace the passion for thinking outside the box, taking risks, and nurturing autonomy rather than settling for the standard path.

• Connecting the Dots: How to look backward at your choices to understand how your core values — such as integrity, creativity, and leadership — guide you through change.

• The Human Factor: Bridging the gap between the technological world and human behavior to find meaning and address the challenges of the modern workplace.

Whether you are a founder facing a pivot, a manager navigating a transition, or a professional seeking your true purpose, this talk will provide the inspiration and tools to help you stop drifting and start swimming toward your desired change.​